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Director of Marketing, Muck Rack

Muck Rack is looking for someone to found our marketing department. Muck Rack is a software platform used by hundreds of companies to run their PR (pitching journalists, monitoring the news, tracking the impact of PR) including MasterCard, Bill and Melinda Gates Foundation, Edelman and BuzzFeed. It’s also used by thousands of journalists to manage their portfolios and track the impact of their work.

Muck Rack has become a fast-growing and profitable SaaS company despite never having a dedicated marketing professional or team. Who knows how much faster we could be growing with a dedicated marketing effort? We’ll find out soon. We’re excited to bring on our first full time marketing pro.

We’re looking for a driven marketer who’ll take ownership for all marketing activities and metrics. It will be your job to try out different marketing channels and determine which ones drive the best opportunities to our sales team. You will report directly to the CEO and work closely with sales, product and customer success. Initially you’ll be a team of one, but there’ll be an opportunity to grow and lead a marketing staff soon down the road.

Responsibilities include:

  • Developing a marketing strategy
  • Driving opportunities for the sales team
  • Setting up systems to track metrics
  • Determine which marketing channels work best
  • Overseeing existing marketing channels including our large email lists and social media
  • Provide insights into customer profiles we should target
  • Overseeing PR efforts for Muck Rack (very meta)
  • Handling event speaking opportunities and partnerships when they come up
  • Plan smaller meet ups and events when the opportunity arises
  • Producing website copy and sales materials

Skills and experience:

  • 2–5 years experience working in marketing at a SaaS company
  • Proficiency in or willingness to learn SQL (particularly MySQL)
  • Advanced Excel and Google Sheets
  • ESPs (we currently use MailChimp and Intercom)
  • Developing reports from CRMs (we currently use Streak)
  • Setting up marketing automation and lead scoring systems
  • Working with sales team
  • Google Analytics
  • SEO
  • Expert GIF curation for communicating on Slack
  • Interested in the public relations industry and journalism
  • Ability to wear multiple hats, jump into projects where needed and ready to do whatever it takes to achieve goals
  • Proficient in using Twitter, Facebook, Instagram, Snapchat
  • Basic HTML and CSS knowledge a plus

How to apply

First, create your profile on Muck Rack. Second, send us an email at jobs@sawhorsemedia.com and:

  • Include links that demonstrate your work, such as your blog, Github profile, personal site, or live projects you’ve built or worked on
  • Tell us why you’re interested in working at Muck Rack
  • Attachments should be PDF, not MS Word.

Benefits

401k

We offer eligible employees the opportunity to participate in our 401k plan with employer contributions.


Health benefits

You’ll be able to join our health plan which has one of the largest networks of providers in the tri state area. Sawhorse will cover half the cost.


Vacations

We encourage taking real off-the-grid vacations.


Personal development

We encourage everyone to grow their skills and networks and will enable you to attend relevant events, conferences and meetups. We believe in the need to get out of the office and see the world, experience the market and learn from peers.

Equipment

We’ll provide you with a high-end Mac laptop, second screen monitor and anything else you might need to do your job (software, drawing tablets, adapters, etc.).


VIP Shorty Awards Ticket

Whether or not you’re working on the Shorty Awards, you’ll score a VIP invite to the annual Shorty Awards show. We promise it’ll be a blast!


Snacks

We have an ongoing FreshDirect order that everyone can add to to make sure there are delicious and healthy snacks in the office throughout the week.